Tough Sell

Tough Sell Author Tom Basile
ISBN-10 9781612349077
Release 2017
Pages 328
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Like the War on Terror, the Media War rages on. More than ever, America's ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn't merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media's reporting and assesses the Bush administration's home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile's personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.



Tough Sell

Tough Sell Author Tom Basile
ISBN-10 9781612349008
Release 2017-05
Pages 320
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"Tough Sell: Fighting the Media War in Iraq" takes readers on the behind-the-scenes rollercoaster ride of Tom Basile's time as a civilian adviser to the Coalition Provisional Authority in Iraq during the War or Terror.



Tough Sell

Tough Sell Author Tom Basile
ISBN-10 9781612349091
Release 2017-05-01
Pages 328
Download Link Click Here

Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.



Tough Sell

Tough Sell Author Simon Kent
ISBN-10 OCLC:437430582
Release 2009
Pages 4
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Tough Sell has been writing in one form or another for most of life. You can find so many inspiration from Tough Sell also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Tough Sell book for free.



Selling in Tough Times

Selling in Tough Times Author Tom Hopkins
ISBN-10 1609417941
Release 2014-08-20
Pages 124
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Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: -Mine your client list to generate new leads -Keep--and reward--your current customers so that they're loyal for life. -Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. -Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.



The Art of Selling Yourself

The Art of Selling Yourself Author Adam Riccoboni
ISBN-10 9781101601358
Release 2012-10-11
Pages 192
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Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!



How To Sell Homes in a Tough Market

How To Sell Homes in a Tough Market Author Jonathan F. Goforth
ISBN-10 1463433905
Release 2011-09-06
Pages 224
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ENDORSEMENTS: "A 'must read' for every real estate agent wanting to sell more homes. Loaded with great advice and entertaining to read." Jerry Reece CEO - Reece & Nichols Realtors a Partner with HomeServices of America, Inc., a Berkshire Hathaway Affiliate “Jonathan’s results speak for themselves. He carries a listing inventory of 35 to 40 listings in the country’s worst market. Take notice to that type of production!” Rich Casto Founder of Rich Casto & Company, one of the nation’s top Real Estate Trainers & Coaches, with over 35,000 clients. “How to Sell Homes in a Tough Market is chock full of great tips not only for new agents but probably even more so for experienced agents who were used to doing things the old way. It’s a fun book, easy to read, and will jump-start your real estate career. The tips are practical and spot on. Real estate today is hard work and Jonathan Goforth’s book highlights the importance of desire, prioritizing, consistent prospecting and the daily attention needed to be successful in the business today.” Diane Ruggiero, RCE, CAE CEO - Kansas City Regional Association of REALTORS & Heartland Multiple Listing Service “Jonathan writes, ‘Your COI (Community of Influence) is the most powerful thing you have in this business.’ I agree wholeheartedly. The most powerful thing about How to Sell Homes in a Tough Market is that Jonathan IS selling homes in a tough market – who better to learn from than someone who is doing it at a high level! This book is a valuable tool for every agent’s toolbox!” Michael J. Maher The Maher Team, LLC - Realty Executives of Kansas City National Best-Selling Author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals "Jonathan’s hard work and great follow-up systems have placed him in the top echelon of realtors. His straight forward advice is laced with hilarious stories. A 'must read' for rookie agents and also for experienced agents needing to jump start their sales."



Hollywood Tough

Hollywood Tough Author Stephen J. Cannell
ISBN-10 1429955414
Release 2003-01-17
Pages 352
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A Shane Scully Novel by the Bestselling Author of The Tin Collectors and The Viking Funeral Emmy Award--winning writer-producer Stephen J. Cannell sets his next pulse-pounding thriller in the high-stakes world he knows best---Hollywood! In Hollywood Tough, organized crime attempts to take over the film craft unions. Detective Shane Scully is back in the good graces of the department, hailed as a hero after bringing down a deadly gang of rogue cops in The Viking Funeral. At a glamorous Hollywood party with his new wife, Alexa, Shane overhears a famous producer make a suspicious remark about the strange deaths of his two ex-wives. Is he serious or merely joking around with his coterie of hangers-on? This becomes more than just police business, because the party is to celebrate the engagement of the producer to Alexa's closest friend. Against his wife's wishes, Shane begins to look into this heavy-hitter's past. At the same time, he becomes aware of a high-profile wiseguy's attempt to control Hollywood's unions. He initiates an elaborate and expensive sting operation, actually setting up a phony production company to produce a bogus movie at LAPD expense. The plan is to draw the starstruck wiseguy into revealing his real purpose for coming to L.A. But before long the overbudgeted movie is rocketing into production. Tough, streetwise Scully, who thought he'd seen just about everything, is astounded by the distorted egos and total insanity of the movie business, and while he struggles to keep his sting operation from spinning wildly out of control, he and Alexa find themselves and Shane's teenaged son, Chooch, involved in something much bigger than they had ever imagined, something that puts all their lives on the line.



Sell Your Home in a Tough Market Now

Sell Your Home in a Tough Market   Now   Author Crissie Cudd
ISBN-10 9781440104596
Release 2008-11
Pages 104
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Selling a home in a tough market is different than at any other time. Sellers can't afford to make mistakes that cost them a buyer. This book offers step by step instructions from preparing the home to sell, to pricing, and marketing the home. Preparing the home for sale is a key component of the process and an area in which a seller can do too little or too much, often with negative consequences. Pricing correctly for the market is a challenge any time but in a tough market a seller has to know what tools to use to get accurate information with which to make pricing decisions. Marketing must be designed to make the home stand out in a larger inventory of competing homes for the smaller number of buyers. The advantages and pitfalls are all laid out with suggestions on how you can be a successful "For Sale By Owner". There is also information on how to select the right agent and company that will do the best job for you. This guide details every step necessary to sell a home in the toughest market in decades. Proven techniques that will sell YOUR home - NOW!



Tough Chicks

Tough Chicks Author Cece Meng
ISBN-10 9780547563183
Release 2009-02-16
Pages 32
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From the moment Penny, Polly, and Molly hatch from their eggs, the whole farm knows they are truly tough chicks. They wrestle worms, rope roosters, and are often found under the hood of the tractor. All the other animals and even the farmer himself tell Mama Hen to make her chicks good. "They are good!" Mama Hen replies. But could her chicks be too loud, too independent, and too tough? Lively language and bold illustrations capture all the fun and humor of this delightfully different farmyard romp that's also a resounding endorsement for letting girls be girls (even if they're loud and tough and like to play with tractors.)



Strings Attached

Strings Attached Author Joanne Lipman
ISBN-10 9781471125768
Release 2013-11-07
Pages 352
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Strings Attachedis the story of a brilliant, but ferocious music teacher who came to be known as Mr K. A Ukrainian immigrant who survived an abusive childhood to become a noted resident and teacher, Mr K used music as a means of escape. The authors, who spent their childhoods in the late 60s and 70s, rehearsing and playing together as young musicians, bring the extraordinary character of Mr K to life - from his days as a forced Nazi labourer; to his home life as a husband to an invalid wife; to his heart-breaking search to find his missing daughter; to the terrifying challenges he hurtled from behind the music stand.



Are you tough enough

Are you tough enough Author Anne McGill Burford
ISBN-10 STANFORD:36105037935520
Release 1986
Pages 291
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The candid story of the outspoken former head of the Environmental Protection Agency reveals the inside story of political power struggles in Washington and the controversy that led her to resign



Time to Get Tough

Time to Get Tough Author Donald J. Trump
ISBN-10 9781596987708
Release 2011-12-06
Pages 256
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A New York Times bestseller! For the first time in his own words, President-elect Donald J. Trump explains his plan to make America great again! He wants to “put America’s interests first—and that means doing what’s right for our economy, our national security, and our public safety.” Throughout the 2016 campaign, Trump conjured images of American strength and culture when small towns boomed with industry, mom and pop shops bustled, and people said, “Merry Christmas!” The media scoffed at Trump’s vision and the people who supported him; they were blinded by the Clinton machine. But their eyes were opened after Trump won 62 million votes and the Oval Office. Even Republican House Speaker Paul Ryan said, “Donald Trump heard a voice in this country that no one else heard.” As Trump says in Time to Get Tough, “I’ve built businesses across the globe. I’ve dealt with foreign leaders. I’ve created tens of thousands of American jobs. My whole life has been about executing deals and making real money—massive money. That’s what I do for a living: make big things happen…” Trump is about to make the biggest deals of his life, and he’s going to make them for America! From reversing lax immigration policies to eliminating regulations that restrict small businesses, Donald Trump understands that America “doesn’t need cowardice, it needs courage.” President Elect Trump is about to “Make America Great Again” and Time to Get Tough is his blueprint!



On language

On language Author William Safire
ISBN-10 0380564572
Release 1981
Pages 331
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The former White House speech writer and incorrigibly waggish etymological bloodhound of The New York Times keeps the current state of the language on its toes with this collection of precision-tuned columns



If You Can Keep It

If You Can Keep It Author Eric Metaxas
ISBN-10 9781101980002
Release 2016-06-14
Pages 272
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#1 New York Times bestselling author Eric Metaxas delivers an extraordinary book that is part history and part rousing call to arms, steeped in a critical analysis of our founding fathers' original intentions for America. In 1787, when the Constitution was drafted, a woman asked Ben Franklin what the founders had given the American people. "A republic," he shot back, "if you can keep it." More than two centuries later, Metaxas examines what that means and how we are doing on that score. If You Can Keep It is at once a thrilling review of America's uniqueness—including our role as a "nation of nations"—and a chilling reminder that America's greatness cannot continue unless we embrace our own crucial role in living out what the founders entrusted to us. Metaxas explains that America is not a nation bounded by ethnic identity or geography, but rather by a radical and unprecedented idea, based on liberty and freedom for all. He cautions us that it's nearly past time we reconnect to that idea, or we may lose the very foundation of what made us exceptional in the first place. Eric Metaxas's latest book, Martin Luther, will be available from Viking in Fall 2017.



The Tough Luck Constitution and the Assault on Healthcare Reform

The Tough Luck Constitution and the Assault on Healthcare Reform Author Andrew Koppelman
ISBN-10 9780199970025
Release 2013-04-11
Pages 182
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Looks at Chief Justice John Roberts' upholding of "Obamacare," and shows how his decision was based on libertarian ideals and may not be a victory, but instead a blow, to progressives.



EBay the Smart Way

EBay the Smart Way Author Joseph T. Sinclair
ISBN-10 0814474519
Release 2007
Pages 521
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A guide to the online auction house explains how to navigate the eBay Web site, advertise items, place online bets, evaluate buyers and sellers, offer customer services, and build a profitable e-commerce business.