The Design of Everyday Things

The Design of Everyday Things Author Don Norman
ISBN-10 9780465072996
Release 2013-11-05
Pages 384
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In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.



The Psychology of Everyday Things

The Psychology of Everyday Things Author Donald A. Norman
ISBN-10 9780465067091
Release 1988
Pages 257
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A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory



The Design of Everyday Things Indian ed

The Design of Everyday Things Indian ed Author Don Norman
ISBN-10 0465055710
Release 2013-11-05
Pages 368
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The Design of Everyday Things Indian ed has been writing in one form or another for most of life. You can find so many inspiration from The Design of Everyday Things Indian ed also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Design of Everyday Things Indian ed book for free.



The Design of Future Things

The Design of Future Things Author Don Norman
ISBN-10 9780465002283
Release 2009-05-12
Pages 240
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Explores the benefits and problems in inventing and designing machines that can interact with humans with a review of the changes in human psychology that occurs when such inventions are introduced to the modern world.



Things That Make Us Smart

Things That Make Us Smart Author Don Norman
ISBN-10 9781626815377
Release 2014-12-02
Pages 231
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By the author of THE DESIGN OF EVERYDAY THINGS. Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.



Emotional Design

Emotional Design Author Don Norman
ISBN-10 9780465004171
Release 2007-03-20
Pages 272
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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.



Living with Complexity

Living with Complexity Author Donald A. Norman
ISBN-10 9780262296878
Release 2010-10-29
Pages 312
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If only today's technology were simpler! It's the universal lament, but it's wrong. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools. Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding -- but only if it is understandable, sensible, and meaningful.



Designing with the Mind in Mind

Designing with the Mind in Mind Author Jeff Johnson
ISBN-10 9780124115569
Release 2013-12-17
Pages 250
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In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout



Designing for the Digital Age

Designing for the Digital Age Author Kim Goodwin
ISBN-10 9781118079881
Release 2011-03-25
Pages 768
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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.



Designing for People

Designing for People Author Henry Dreyfuss
ISBN-10 9781621531500
Release 2012-11-30
Pages 288
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From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.



Evil by Design

Evil by Design Author Chris Nodder
ISBN-10 9781118654811
Release 2013-06-05
Pages 320
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.



Designing Interactions

Designing Interactions Author Bill Moggridge
ISBN-10 UOM:39015066860464
Release 2007
Pages 766
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Forty designers who have helped shaped human interaction with technology are introduced in a collection of stories that charts the history of entrepreneurial design development for technology.



The Design of Everyday Life

The Design of Everyday Life Author Elizabeth Shove
ISBN-10 9781845206833
Release 2007
Pages 174
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How do common household items such as basic plastic house wares or high-tech digital cameras transform our daily lives? This title considers this question, from the design of products through to their use in the home. It looks at how everyday objects, ranging from screwdrivers to photo management software, are used on a practical level.



100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People Author Susan Weinschenk
ISBN-10 0132658607
Release 2011-04-14
Pages 256
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.



The Best Interface Is No Interface

The Best Interface Is No Interface Author Golden Krishna
ISBN-10 9780133890426
Release 2015-01-31
Pages 256
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Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. Screens have taken over our lives. Most people spend over eight hours a day staring at a screen, and some “technological innovators” are hoping to grab even more of your eyeball time. You have screens in your pocket, in your car, on your appliances, and maybe even on your face. Average smartphone users check their phones 150 times a day, responding to the addictive buzz of Facebook or emails or Twitter. Are you sick? There’s an app for that! Need to pray? There’s an app for that! Dead? Well, there’s an app for that, too! And most apps are intentionally addictive distractions that end up taking our attention away from things like family, friends, sleep, and oncoming traffic. There’s a better way. In this book, innovator Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces. In his insightful, raw, and often hilarious criticism, Golden reveals fascinating ways to think beyond screens using three principles that lead to more meaningful innovation. Whether you’re working in technology, or just wary of a gadget-filled future, you’ll be enlighted and entertained while discovering that the best interface is no interface.



The Fundamentals of Product Design

The Fundamentals of Product Design Author Richard Morris
ISBN-10 9782940373178
Release 2009-04-28
Pages 184
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The Fundamentals of Product Design teaches students the key principles and processes of product design.



Tog on Software Design

Tog on Software Design Author Bruce Tognazzini
ISBN-10 0201489171
Release 1996
Pages 407
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Tog on Software Design discusses the evolution computers will undergo in the coming decade and the impact these changes will have on society as a whole. You'll find essays on topics from quality management to the meaning of standards, to corporate structure and cooperation, interspersed with responses to queries supplied by designers and developers. These essays will furnish industry managers, programmers, and designers with a blueprint for success in the coming decade. Discussion of issues surrounding home, school, and business will give computer enthusiasts a fascinating view of how their lives will soon be transformed.