Contagious

Contagious Author Jonah Berger
ISBN-10 9781451686586
Release 2016-05-03
Pages 256
Download Link Click Here

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?



Summary and Analysis of Contagious Why Things Catch On

Summary and Analysis of Contagious  Why Things Catch On Author Worth Books
ISBN-10 9781504044738
Release 2017-03-21
Pages 30
Download Link Click Here

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.



The Tipping Point Kivilcim Ani

The Tipping Point   Kivilcim Ani Author Malcolm Gladwell
ISBN-10 605458460X
Release 2014-11-01
Pages 244
Download Link Click Here

The Tipping Point Kivilcim Ani has been writing in one form or another for most of life. You can find so many inspiration from The Tipping Point Kivilcim Ani also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Tipping Point Kivilcim Ani book for free.



A Joosr Guide to Contagious by Jonah Berger

A Joosr Guide to     Contagious by Jonah Berger Author Joosr
ISBN-10 1785674927
Release 2016
Pages 18
Download Link Click Here

A Joosr Guide to Contagious by Jonah Berger has been writing in one form or another for most of life. You can find so many inspiration from A Joosr Guide to Contagious by Jonah Berger also informative, and entertaining. Click DOWNLOAD or Read Online button to get full A Joosr Guide to Contagious by Jonah Berger book for free.



Summary Analysis Review of Jonah Berger s Contagious by Instaread

Summary  Analysis   Review of Jonah Berger s Contagious by Instaread Author Instaread
ISBN-10 9781683786764
Release 2017-01-30
Pages 35
Download Link Click Here

Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.



Guide to Jonah Berger s Contagious

Guide to Jonah Berger s Contagious Author Eureka
ISBN-10 1544148275
Release 2017-02-25
Pages
Download Link Click Here

PLEASE NOTE: THIS IS A COMPANION TO THE BOOK AND NOT THE ORIGINAL BOOK. Guide to Jonah Berger's Contagious Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread... Inside this companion: -Overview of the book -Important People -Key Takeaways -Analysis of Key Takeaways -and much more!



z

  z Author Ken Robinson
ISBN-10 6051115234
Release 2010-03-01
Pages 252
Download Link Click Here

z has been writing in one form or another for most of life. You can find so many inspiration from z also informative, and entertaining. Click DOWNLOAD or Read Online button to get full z book for free.



K c k Bir Kis Masali

K  c  k Bir Kis Masali Author Maeve Binchy
ISBN-10 6050918775
Release 2014-02-01
Pages 372
Download Link Click Here

K c k Bir Kis Masali has been writing in one form or another for most of life. You can find so many inspiration from K c k Bir Kis Masali also informative, and entertaining. Click DOWNLOAD or Read Online button to get full K c k Bir Kis Masali book for free.



Having an Impact on Learning

Having an Impact on Learning Author Kelly Wachel
ISBN-10 9781475820577
Release 2015-12-03
Pages 100
Download Link Click Here

A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.



Buyology

Buyology Author Martin Lindstorm
ISBN-10 9944186945
Release 2013-05-01
Pages 230
Download Link Click Here

Buyology has been writing in one form or another for most of life. You can find so many inspiration from Buyology also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Buyology book for free.



Contagious by Jonah Berger Summary Analysis

Contagious  by Jonah Berger   Summary   Analysis Author Elite Summaries
ISBN-10 9781535406567
Release 2016-07-23
Pages 28
Download Link Click Here

Some things just explode and go viral, while others remain not so popular. “Contagious: Why Things Catch On” provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. “Contagious: Why Things Catch On” teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their messages across to a huge number of people. Whether it is for business profit, for political career, or for certain campaigns, this book will teach you the basics on how to make your idea infectious. This book does not only incorporate real actions, but it also provides online strategies such as through YouTube videos. All in all, it provides tips that are insightful, impactful but still are practical and manageable to do. Plain interesting, relevant and easily understood, “Contagious: Why Things Catch On” will also catch on like the ideas contained in it. It is influential and provocative, and it works for people who have almost no budget to begin with. You can now start your success and spread words to other people, get your copy now.



            Author Jonah Berger
ISBN-10 957135760X
Release 2013
Pages 272
Download Link Click Here

Traditional Chinese edition of Contagious: Why Things Catch On. Wharton Professor Berger debunks the notion that advertising is what sales products. In Traditional Chinese. Annotation copyright Tsai Fong Books, Inc. Distributed by Tsai Fong Books, Inc.



He Walks Like a Cowboy

He Walks Like a Cowboy Author Jonah Berger
ISBN-10 0595471684
Release 2007-11
Pages 120
Download Link Click Here

In any one lifetime, part of the work of living is to go from figuring out what you got dealt, to accepting it. Learning to wield your unique situation to best get your point across. I have found through my life lived with a physical challenge that there are two versions of how a disability is dealt with. One is the version you show to others. The other is the version you are really and truly feeling inside. In my life, these two versions started out light-years apart. And over the span of 35 years, and the influence of many magic people, they have been growing closer all of the time. There is something incredibly free about showing the world what you have going on inside. It helps to keep the struggle of your situation confined to the actual challenge, and not intensified by shame. The pages of this book are a true marriage between my two versions. Charting the affect of a disability on the physical, emotional, and spiritual. Containing an honest view of how struggles can be beautiful, and strength can be found in the weakest of places.



Communicating Beyond Language

Communicating Beyond Language Author Betsy Rymes
ISBN-10 9781136473326
Release 2014-01-03
Pages 144
Download Link Click Here

This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about – not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make – and how these resources combine in infinitely varied performances of identity. Rymes also discusses how our repertoires shift and grow over the course of a lifetime, as well how a repertoire perspective can lead to a rethinking of cultural diversity and human interaction, from categorizing people’s differences to understanding how our repertoires can expand and overlap with other, thereby helping us to find common ground and communicate in increasingly multicultural schools, workplaces, markets, and social spheres. Rymes affirms the importance of the communicative repertoires concept with highly engaging discussions and contemporary examples from mass media, popular culture, and everyday life. The result is a fresh and exciting work that will resonate with students and scholars in sociolinguistics, intercultural communication, applied linguistics, and education.



The Business of Choice

The Business of Choice Author Matthew Willcox
ISBN-10 9780134053493
Release 2015-02-20
Pages 256
Download Link Click Here

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!



Viralnomics

Viralnomics Author Jonathan Goodman
ISBN-10 1518880975
Release 2015-12-23
Pages 146
Download Link Click Here

"A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social." - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren't who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don't need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!



                                    Author 約拿.伯格Jonah Berger
ISBN-10
Release 2013-05-15
Pages 54
Download Link Click Here

大師輕鬆讀 NO.489 Contagious Why Things Catch On 從頂尖企業到街角餐館都想要贏得口碑,創造流行。然而流行不是專家說了算,而是大眾說了才算。要成為人們口耳相傳的火紅產品,除了品質好、價格實在、廣告曝光之外,懂得製造具有傳染力的行銷病毒,才能讓顧客,甚至還沒往來的一般民眾爭先恐後地幫你作宣傳。 ★ 《紐約時報》、《今日美國》排行榜暢銷書 ★《柯克斯書評》、《出版者周刊》好評推薦